Behind The Product

AMIRA loves eco accessories that are ‘handmade in the UK’. Take a look at these fabulous earrings by Uncommonly Beautiful – an anti landfill fashion label. Limited edition accessory pieces demonstrate an imaginative approach to transforming waste into something covetable and unique. Recycled from vintage buttons, these would make a great present or a fab addition to any outfit! View»

Love Story

In the beginning there is love. AMIRA fell into fashion accidentally after a trip to India gave her a sudden flash of celestial inspiration. During her travels she made her own clothes and now nearly four years later her one-off and limited edition fair-trade dresses, tops, bed and beach wear – in printed end-of-run and surplus cottons still sourced by hand from India - are available from eco-boutiques in London, New York, and Milan. View my wardrobe»

Top Tips

Why not take some time out to discover The Emmeline 4 Re Boutique (9 Princes Street, W1) that’s showcasing limited edition ‘AMIRA’ retro dresses this Spring/Summer. Eco fashion boutiques are a rare species on the high street, so the opening of a new one is a cause for celebration. Profits from the store, just off Oxford Street in London’s West End, will go to the Salvation Army and be channeled into global aid projects.
View Show»