<?xml version="1.0" encoding="UTF-8"?>
<page>
  <author>Jack Codi</author>
  <body-html>&lt;h2 class=&quot;subheader&quot;&gt;&lt;span class=&quot;caps&quot;&gt;DYEING&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;OUR&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;WORLD&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;GREEN&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ink_180g.jpg?1262432404' alt='' /&gt; &lt;br /&gt;
&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ink_180g_02.jpg?1262432441' alt='' /&gt;&lt;/p&gt;
&lt;h3 class=&quot;subheader&quot;&gt;The colours we see alters our mood and &lt;br /&gt;the colours you wear reflects your lifestyle.&lt;/h3&gt;
&lt;p&gt;Given the colour options used in 180 Grammes new colourful collections ranging from from traditional flannel jackets to silk dresses to cashmere scarves to bamboo-fiber T-shirts. Which one would you be seen in? N&#176;11 Blue Lagoon, N&#176;3 Charcoal Grey, N&#176;22 Paradise Pink, N&#176;61 Amethyst Purple..or N&#176;31 Cherry Red ?&lt;br /&gt;
Not sure how ethical these dyeing colours are but they sure do look rich and luminous, while if you want a more ethical alternative you might want to try &lt;a href=&quot;http://www.airdye.com/about/how/&quot;&gt;AirDye&lt;/a&gt; which is a new method created by Colorep for dyeing textiles. This removes water almost out of the equation by using 90% less water which in the long term also reducing the emissions and energy used by 85%.&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;caps&quot;&gt;INSPIRATION&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;LIFE&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;FASHION&lt;/span&gt; //&lt;br /&gt;
&lt;img src='http://static.shopify.com/s/files/1/0018/1092/files/rule_02.png?1262388597' alt='' /&gt;&lt;/p&gt;
&lt;h2 class=&quot;subheader&quot;&gt;&lt;span class=&quot;caps&quot;&gt;ETHICAL&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;CAPITALISM&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ethical_crunch.jpg?1262387458' alt='' /&gt;&lt;/p&gt;
&lt;h3 class=&quot;subheader&quot;&gt;The current state of the world&#8217;s economy in this current day and age is no secret and the impact on the fashion industry is clear with many designers cutting back on their catwalk extravagance in order to reduce costs. &lt;/h2&gt;
&lt;p&gt;It is difficult to review the economic impact that ethical fashion labels might have due to the fairly vague definition of the term &#8216;ethical&#8217;; the &lt;a href=&quot;http://ethicalfashionforum.com/&quot;&gt;Ethical Fashion Forum&lt;/a&gt; state that &#8220;ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.&#8221;  Whilst some designers have taken this and choose to produce handmade garments using recycled fabrics others opt for producing clothing using sustainable fabrics and selecting the most morally viable means of production.&lt;/p&gt;
&lt;p&gt;The reusing of old fabrics has become quite a popular option amongst new designers as it reduces the costs of materials. This option is also significantly better for the environment as new materials are not produced conserving the planet&#8217;s resources and reducing waste.&lt;/p&gt;
&lt;p&gt;Some designers choose to opt for handmade garments often produced within the UK. Although this does increase the cost of production it provides work for British residents and also cuts out the common use of unethical sweatshops. The costs that are accumulated during production, however, often have to be redeemed through increased retail prices of the actual produce; so often it can be found that ethically produced garments are more costly than their less ethically produced equivalents on the high street.&lt;/p&gt;
&lt;p&gt; &lt;span class=&quot;caps&quot;&gt;BUSINESS&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;LIFE&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;FASHION&lt;/span&gt; //&lt;br /&gt;
&lt;img src='http://static.shopify.com/s/files/1/0018/1092/files/rule_02.png?1262388597' alt='' /&gt;&lt;/p&gt;
&lt;h2 class=&quot;subheader&quot;&gt;IT IS &lt;span class=&quot;caps&quot;&gt;ABOUT&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;THE&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;SMALL&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;DIFFERENCES&lt;/span&gt; WE &lt;span class=&quot;caps&quot;&gt;ALL&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;CAN&lt;/span&gt; &lt;span class=&quot;caps&quot;&gt;MAKE&lt;/span&gt;.&lt;/h2&gt;
&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/india_life_02.jpg?1261955871' alt='' /&gt;&lt;/p&gt;
&lt;p&gt;This story is about supporting traditional skills and raising awareness of self-sustaining practices that are starting to disappear. If I don&amp;#8217;t tell you that a handwoven blanket dress has been transformed into the Crop Swing Jacket for you to wear this season (and the next) then how would you know what is so special about it. The wool fabric is handwoven at home by village women from the foothills of the North Indian Himalayas. The women spin, and dye, their own wool, and weave their own traditional blanket dresses on a hand-loom at home. This is a local craft &amp;#8211; a self-sustaining skill. It is about the small differences we all can make. Wear it with spirit!&lt;/p&gt;
&lt;p&gt; &lt;span class=&quot;caps&quot;&gt;LIFE&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;FASHION&lt;/span&gt; // &lt;span class=&quot;caps&quot;&gt;INSPIRATION&lt;/span&gt; //</body-html>
  <created-at type="datetime">2008-08-27T19:24:05+01:00</created-at>
  <handle>blog</handle>
  <id type="integer">394292</id>
  <published-at type="datetime">2009-12-26T19:20:04+00:00</published-at>
  <shop-id type="integer">181092</shop-id>
  <template-suffix nil="true"></template-suffix>
  <title>Behind the Product</title>
  <updated-at type="datetime">2010-01-02T19:56:15+00:00</updated-at>
  <body>&lt;h2 class=&quot;subheader&quot;&gt;DYEING OUR WORLD GREEN&lt;/h2&gt;
&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ink_180g.jpg?1262432404' alt='' /&gt; 
&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ink_180g_02.jpg?1262432441' alt='' /&gt; 

&lt;h3 class=&quot;subheader&quot;&gt;The colours we see alters our mood and &lt;br /&gt;the colours you wear reflects your lifestyle.&lt;/h3&gt;
&lt;p&gt;Given the colour options used in 180 Grammes new colourful collections ranging from from traditional flannel jackets to silk dresses to cashmere scarves to bamboo-fiber T-shirts. Which one would you be seen in? N&#176;11 Blue Lagoon, N&#176;3 Charcoal Grey, N&#176;22 Paradise Pink, N&#176;61 Amethyst Purple..or N&#176;31 Cherry Red ?
Not sure how ethical these dyeing colours are but they sure do look rich and luminous, while if you want a more ethical alternative you might want to try &lt;a href=&quot;http://www.airdye.com/about/how/&quot;&gt;AirDye&lt;/a&gt; which is a new method created by Colorep for dyeing textiles. This removes water almost out of the equation by using 90% less water which in the long term also reducing the emissions and energy used by 85%. 
&lt;/p&gt;
&lt;p&gt;INSPIRATION // LIFE // FASHION //
&lt;img src='http://static.shopify.com/s/files/1/0018/1092/files/rule_02.png?1262388597' alt='' /&gt; 
&lt;/p&gt;

&lt;h2 class=&quot;subheader&quot;&gt;ETHICAL CAPITALISM&lt;/h2&gt;
&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/ethical_crunch.jpg?1262387458' alt='' /&gt; 

&lt;h3 class=&quot;subheader&quot;&gt;The current state of the world&#8217;s economy in this current day and age is no secret and the impact on the fashion industry is clear with many designers cutting back on their catwalk extravagance in order to reduce costs. &lt;/h2&gt;
&lt;p&gt;It is difficult to review the economic impact that ethical fashion labels might have due to the fairly vague definition of the term &#8216;ethical&#8217;; the &lt;a href=&quot;http://ethicalfashionforum.com/&quot;&gt;Ethical Fashion Forum&lt;/a&gt; state that &#8220;ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.&#8221;  Whilst some designers have taken this and choose to produce handmade garments using recycled fabrics others opt for producing clothing using sustainable fabrics and selecting the most morally viable means of production.
&lt;/p&gt;
&lt;p&gt;The reusing of old fabrics has become quite a popular option amongst new designers as it reduces the costs of materials. This option is also significantly better for the environment as new materials are not produced conserving the planet&#8217;s resources and reducing waste. 
&lt;/p&gt;
&lt;p&gt;Some designers choose to opt for handmade garments often produced within the UK. Although this does increase the cost of production it provides work for British residents and also cuts out the common use of unethical sweatshops. The costs that are accumulated during production, however, often have to be redeemed through increased retail prices of the actual produce; so often it can be found that ethically produced garments are more costly than their less ethically produced equivalents on the high street.
&lt;/p&gt;
&lt;p&gt; BUSINESS // LIFE // FASHION //
&lt;img src='http://static.shopify.com/s/files/1/0018/1092/files/rule_02.png?1262388597' alt='' /&gt; 
&lt;/p&gt;

&lt;h2 class=&quot;subheader&quot;&gt;IT IS ABOUT THE SMALL DIFFERENCES WE ALL CAN MAKE.&lt;/h2&gt;
&lt;img src='http://cdn.shopify.com/s/files/1/0018/1092/files/india_life_02.jpg?1261955871' alt='' /&gt;  

&lt;p&gt;This story is about supporting traditional skills and raising awareness of self-sustaining practices that are starting to disappear. If I don't tell you that a handwoven blanket dress has been transformed into the Crop Swing Jacket for you to wear this season (and the next) then how would you know what is so special about it. The wool fabric is handwoven at home by village women from the foothills of the North Indian Himalayas. The women spin, and dye, their own wool, and weave their own traditional blanket dresses on a hand-loom at home. This is a local craft - a self-sustaining skill. It is about the small differences we all can make. Wear it with spirit!

&lt;/p&gt;
&lt;p&gt; LIFE // FASHION // INSPIRATION //</body>
</page>
